5 conseils pour une affiche réussie

Lorsque vous rencontrez pour concevoir un campagne publicitaire en grand format souvent, ils sous-estiment certains aspects importants qu'au lieu, pendant la phase de conception d'un affiche publicitaire, Ils devraient être gardés à l'esprit.
Voici quelques «commandements» à suivre pour obtenir une base de communication solide pour vos affiches.

1. Ne pas utiliser plus de 7-8 parole

Inserire troppo testo in un cartellone pubblicitario potrebbe essere controproducente: même le meilleur pilote dans le monde sera capable de lire de longues peines. Poche parole, ma ben scelte.

2. Scegli le immagini giuste

Le choix des images à utiliser est vraiment important. Une bonne image doit mettre en valeur votre concept et pas détourner l'attention de ce que vous proposez.

3. Faites attention au choix des couleurs

Sui cartelloni spesso compaiono colori vivaci e sgargianti ma il più delle volte sono utilizzati in modo esagerato. Un manifeste deve catturare l’attenzione grazie all’utilizzo di una strategia solida e ben progettata e non solo per l’utilizzo di colori brillanti.

4. Non inserire più di un punto di contatto

Un poster pubblicitario ben riuscito è quello che invoglia le persone a cercarti. Se sul tuo manifesto compaiono numero di telefono, adresse, directions vers votre site web et il y a 3 trop d'informations: meglio un unico riferimento per il contatto ma chiaro.

5. Choisissez une police appropriée

Je sais graphiques, les polices sont beaucoup. Usale! Assez avec l'habituel, Arial Verdana o Times… ce ne sono migliaia, moins exploitées, mais surtout plus efficace. Choisissez une police chiara, ben leggibile e adatta alla stampa digitale ma che allo stesso tempo conferisca un’aspetto curato e originale al vostro cartellone pubblicitario.

Dimenticavo… c’è un altro punto, forse il più importante.

6. Connaissez votre public

Concentrez votre cible pour obtenir le maximum de votre campagne. Identifier le public à qui il est adressé, il est essentiel, pour donner le message le ton juste.

Ora che ti abbiamo dato 6 suggerimenti non ti resta che ricontrollare il file e ordinare online la tua stampa in grande formato la Impression extérieure.

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OutsidePrint si offre, con esperienza, professionalità e passione, come partner per le agenzie pubblicitarie e di comunicazione, centri media, tipografie, studi di architettura, interior designer, attività commerciali industriali e professionisti di settore, mettendo a disposizione il suo reparto grafico e produttivo, quale service di stampa digitale.

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