5 esempi di guerriglia marketing di successo

Per avere successo una campagna pubblicitaria richiede alcune caratteristiche fondamentali come la creatività e l’originalità. Negli ultimi anni una delle strategie pubblicitarie più usate per stupire il consumatore è stata quella del guerrilla marketing. Si tratta di una tecnica di comunicazione non convenzionale capace di trasformare la realtà quotidiana e di sconvolgere lo spettatore suscitando in lui una forte curiosità.
Anche voi potete creare la vostra strategia di guerrilla marketing con i media digital printing of OutsidePrint!
Lasciatevi ispirare da questi 5 cases of famous brands that have used guerilla marketing techniques:

1. FedEx, la famosa azienda leader di spedizioni e logistica, It used the adesivi CAST per veicoli. This advertising guerrilla marketing is communicated throughout the FedEx service speed that always comes before all.

FedEX guerrilla marketing

2. Prima dell’uscita del film District 9 (2009), tutta la città di Los Angeles è stata ricoperta di segnalazioni per “non umani” come cartelloni e adesivi PVC sulle panchine e fermate del bus. With this type of guerrilla marketing creates a confusion between reality and fantasy.

guerrilla marketing district 9

3. Per l’uscita del film Superman è stata usata una tecnica di guerrilla marketing particolare: l’elevator advertising. Grazie all’uso degli adesivi PVC si crea un forte impatto sullo spettatore.

guerrilla marketing superman

4. Absolute Vodka ha rivestito le fermate del bus della città di Chicago con adhesives, poster e poltrone. In this example of guerrilla marketing, the brand has created a setting provocative to publicize its famous drink.

guerrilla marketing fermata bus

5. McDonald took advantage of the sunlight proposing a cartellone pubblicitario with a sundial that indicates the best time to eat the products of the famous chain.

cartellone mcdonald



To get inspired by other creative success stories you'll want to see the American blog The Inspiration Room.

Go to the website of OutsidePrint and choose the support of digital print ideale per iniziare la tua campagna di guerrilla marketing!

OutsidePrint if offers, with experience, professionalism and passion, As partners in advertising and communication agencies, media centers, tipografie, architecture studies, interior designer, industrial businesses and industry professionals, providing its graphic and production department, which digital printing service.

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[…] l’attenzione pubblicizzando tutto e nulla, un chiaro esempio del loro utilizzo è dato dal guerrilla marketing, una tecnica pubblicitaria estremamente […]

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Whilst fashion may try to subvert or construct gender identities, it may simply support social ideals already in place. As Malcom Barnard writes in his book Fashion as Communication, “Signs are only meaningful on the basis of their relations to all other signs” (1996, p156). In this way fashion can only convey a meaning when coupled with other signs (particularly the body itself), and as such cannot construct a gendered identity of its own accord. In order for clothing to be a signifier of a gender identity, that gender identity must already be constructed in order to give fashion its meaning. In which case, fashion is not constructing gender identities; it is reflecting and reinforcing them. Not all fashions have been accepted by society, the most obvious examples being skirts and the colour pink not being acceptable for men (Lurie, 1992, p214). Some designers, like Jennifer Minniti, have attempted to promote skirts and dresses as a male alternative; however such designs have not succeeded in the mainstream (Shreve, 1998). This is likely due to them not conforming to society’s expectations of gender identities. Men in skirts are still considered to be cross dressing, and as such skirts remain signifiers of femininity. Gender identity also comprises more than appearance. Gesture, behaviour and social standing all contribute to a person’s gender identity, and whilst fashion can attempt to draw on or hide these signifiers it cannot do so completely.
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