Come scegliere l’insegna pubblicitaria per il proprio negozio: insegna al vivo

La grandissima maggioranza dei negozi e delle attività commerciali si presenta attraverso un insegna pubblicitaria. Le insegne pubblicitarie sono fondamentali per dare visibilità alla propria attività in quanto permettono di identificarla al primo sguardo.

Che tu stia aprendo un locale o che lo stia rinnovando l’attenzione alla tua insegna commerciale è importantissima e per questo motivo vogliamo aiutarti e fornirti alcune informazioni utili per la realizzazione della tua insegna personalizzata.

Le caratteristiche fondamentali di un’insegna pubblicitaria devono essere: chiarezza, semplicità e visibilità.

Ti è mai capitato di non entrare in un negozio perché l’insegna non illuminata ti aveva fatto credere che il fosse chiuso? Confondere il cliente non è mai una cosa positiva: il cliente deve avere chiaro fin dal primo sguardo di cosa tratta la tua attività commerciale.

Formato Blog

L’insegna è ciò che identifica attraverso il logo, il marchio o il nome un’attività commerciale.
Quando si pensa alla personalizzazione di un insegna occorre identificare il font adatto per la propria attività. Il font indica la forma e il carattere delle lettere che saranno usate per il vostro messaggio commerciale. Scelto il font andrà poi individuato lo stile grafico in modo da creare un impatto visivo facile da leggere e comprendere. Anche la scelta del logo è importante, occorre sapersi differenziare dalla concorrenza e creare una brand identity facile da ricordare. L’insieme di questi elementi uniti al nome della vostra attività trasmetteranno ai potenziali clienti la vostra immagine commerciale.

La tipologia più semplice e diffusa di insegne personalizzate è la cosiddetta insegna al vivo, un insegna pubblicitaria realizzata costruita da uno o più pannelli in alluminio montati su una struttura di acciaio zincato.
Per dare maggiore visibilità all’insegna è poi possibile corredarla attraverso l’utilizzo di fari LED.

OutsidePrint attraverso il proprio personale specializzato si occupa, oltre che della stampa delle insegne personalizzate anche della posa in opera delle insegne pubblicitarie: effettuiamo la posa sia della tradizionale insegna posta sopra la vetrina, sia le installazioni più particolari come quelle sulle pareti cieche di un palazzo o sui tetti di edifici e capannoni per le quali realizziamo delle strutture reticolari di travi fondamentali per il sostegno dell’insegna.

Affidandosi ad OutsidePrint per la realizzazione di un’insegna pubblicitaria personalizzata si hanno numerosi vantaggi, è infatti possibile richiedere all’Ufficio Grafica la progettazione grafica ed esecutiva delle insegne e richiedere all’UfficioTecnico la richiesta dell’autorizzazioni agli Enti competenti, come Comune, Provincia o Anas, per l’installazione della propria insegna commerciale.

Contatta OutsidePrint tramite il numero verde 800.91.18.98 o visita il sito per maggiori informazioni..

OutsidePrint si offre, con esperienza, professionalità e passione, come partner per le agenzie pubblicitarie e di comunicazione, centri media, tipografie, studi di architettura, interior designer, attività commerciali industriali e professionisti di settore, mettendo a disposizione il suo reparto grafico e produttivo, quale service di stampa digitale.

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